Ric Flair began using the woo as his signature call during his long career across the NWA, WCW and later WWE, turning a simple shouted syllable into one of wrestling's most recognised sounds. Fans adopted it as a live event chant, copying it at shows, matches and even other sporting events long after the original moment. As clips moved to soundboards and short form video, the isolated woo became a reusable reaction, kept alive by new fans discovering Flair's strutting, confident persona through highlights and tributes.