The Xbox 360 launched in 2005 as Microsoft's second home console and became known for its swirling green startup animation and matching sound. In 2010 Microsoft released the slimmer Xbox 360 S model and refreshed the system presentation, and this later startup version is the one many players remember from the console's peak years. As clips of old hardware, dashboard tours and retro setups spread online, the boot sound stayed in circulation as shorthand for that generation of gaming.