The phrase is written in the Latin chat alphabet common online, where 3 stands for the Arabic letter ain and 7 stands for ha, which is why it appears as ya39oubi ya ta77an. Clips with this spelling circulate on soundboards and in short audio shares across North African communities. Its popularity comes from the exaggerated delivery rather than a known film or show, so it survives as a portable roast sound that people recognise instantly from the first syllable and reuse whenever a teasing callout is needed.
About this sound
A short Arabic voice clip shouting ya yaacoubi ya tahhan as a teasing callout, used in prank edits, reaction memes and funny group chats online.
This is a very short shouted phrase in a North African Arabic dialect, delivered in a loud, mocking tone that lands like a punchline. The voice stretches the name Yaacoubi and throws the insult tahhan straight after it, so the rhythm itself feels funny even if you do not speak the language. At just over a second long it hits fast, with no build up, which makes it perfect for cutting into a clip right at the moment someone is caught out or embarrassed. Viewers hear it as a playful roast rather than a serious argument.