This line is associated with legendary bodybuilder Ronnie Coleman and comes from training footage that became widely shared among lifting fans online. His shouted gym catchphrases spread through bodybuilding DVDs, reposted clips and meme compilations, then moved into short-form videos and reaction edits. The phrase stayed popular because it is instantly recognisable, funny even without context, and perfect for exaggerating strength, confidence or effort in both serious fitness content and jokes.