Yo quiero Taco Bell became famous in the late 1990s as the catchphrase of Taco Bell's television advertising, fronted by a small chihuahua who delivered the line with attitude far bigger than his size. The ads ran widely in the United States and turned the Spanish phrase, meaning I want Taco Bell, into a pop culture punchline that people repeated long after the campaign ended. Online, the clip survived as a short meme sound, resurfacing in food videos, reaction edits and Spanish-language jokes about cravings.