The line comes from the Dota 2 scene, where it is linked to Team Spirit carry player Yatoro and the Russian phrase meaning the king cannot be killed. It circulated as a short clip among Dota 2 fans, stream highlights and social edits, where it became shorthand for a carry player who refuses to die in a fight. Because it is only about a second long and instantly recognisable to Dota players, creators keep reusing it for outplays, escapes and comebacks, turning a single in-game attitude into a reusable reaction for highlight reels.