John Cena popularised You Can't See Me as his WWE taunt, waving an open hand across his face while facing opponents in the ring. The gesture and phrase became closely tied to his entrance and matches, then moved beyond wrestling as reaction clips and memes online. Fans began using it for anyone who thinks they are hidden, and the invisible Cena joke grew into a wider meme. It remains popular because the line is short, boastful and instantly understood even without the wrestling context.