The voice is Gollum, the tormented creature from The Lord of the Rings, whose sly, resentful manner made him a natural fit for online teasing. Clips of his voice began circulating on meme soundboards and in short-form videos, where creators used this line to mock a friend, a rival or themselves after a lonely or embarrassing moment. Because the insult is short, instantly recognisable and delivered with such gleeful spite, it still works as a quick punchline in reaction videos, gaming edits and other roast memes today.