The phrase became famous as AOL's email notification in the 1990s, voiced by Elwood Edwards and heard by millions during the dial-up internet era. It later reached even wider recognition through the 1998 film You've Got Mail. Online, the clip survived as a nostalgia sound and a punchy meme cue for incoming messages, inbox jokes and old-web edits. It is often grouped with other retro computer sounds like the Windows XP Error because both instantly signal an earlier era of personal computing.