The clip comes from October 2015, when Washington quarterback Kirk Cousins led a comeback from 24 points down to beat Tampa Bay. Walking off the field toward the locker room, he shouted You Like That at the cameras, answering critics who had questioned him as a starter. The moment was replayed widely on sports television and social media, turning the phrase into his trademark catchphrase. Fans later printed it on shirts and chanted it at games, and the audio survives as a meme for any defiant victory.