The line comes from Brazilian football coach Joel Santana, whose attempts to speak English in interviews became a lasting source of Brazilian internet humour. Fans clipped his confused, literal translations and shared them as reaction audio, turning his broken phrasing into a shorthand for disbelief. The phrase spread through football pages, meme compilations and short-form video edits, where it is still dropped whenever a claim seems too absurd to believe. Its appeal lies in the contrast between Santana's serious delivery and the completely mangled English.