The clip is associated with Kroll Show and its Too Much Tuna prank segment, where elaborate setups end with the target being told they have been pranked. The short, quotable line travelled well beyond television because it fits the exact moment in online videos when a joke is revealed. Creators now use it as a shorthand for a successful prank, especially in reaction videos, short-form edits and compilations, where a single line can signal the twist without needing extra explanation.