For Honor is Ubisoft's medieval fighting game released in 2017, built around Knights, Vikings and Samurai whose attacks are paired with short voice lines in languages including Latin. Those clipped battle shouts became easy to lift for edits, and creator Zanny, widely associated with For Honor videos, helped turn several of the game's phrases into running jokes among players. The Ad Profundes clip survived outside full matches because it is short, recognizable to fans, and funny when its serious delivery is placed over unrelated footage or everyday failures.