Zapp Brannigan is a recurring character in Futurama, the animated science-fiction sitcom, where he serves as the vain and self-assured captain of the starship Nimbus. His overblown confidence and theatrical way of speaking have made him a favourite for short reaction clips shared on soundboards and in meme edits. The French word plaisir, meaning pleasure, fits his character perfectly, sounding both polite and absurdly self-satisfied. Because the joke works without any context, creators keep returning to it for introductions, flirtatious moments and mock-heroic entrances.