The clip circulates online as a Russian meme sound, shared and reused in short-form edits rather than tied to a widely documented film, show or creator. Its appeal comes from the phrase itself, which sounds funny and memorable to listeners even outside Russian-speaking audiences, and from how easily it fits over unrelated footage. As with many niche meme sounds, it spread through soundboards and video edits where creators reuse short clips as in-jokes. It remains in use because it is short, instantly recognisable to fans, and works as a quick signal for absurd humour.