Beedle is a recurring merchant in The Legend of Zelda series, first appearing in The Wind Waker and returning in games including Skyward Sword. In Breath of the Wild, released in 2017, he wanders Hyrule on foot with a huge backpack, setting up shop near stables and selling arrows, insects and cooking ingredients. His exaggeratedly cheerful greetings and reactions became favourite clips among fans, shared in edits and soundboards as a shorthand for an overenthusiastic seller. The short yaya vocalisation captures that personality without needing any surrounding dialogue or context.