The clip circulates in Russian-language soundboards under the title zhevat karton, which translates to chewing cardboard. No original film, show or creator is documented for this recording, so it is shared purely as a standalone reaction effect. It spread through short meme edits and chat soundboards where a dry, papery chew can replace any normal eating sound. Creators keep reusing it because the texture is unmistakable in under three seconds, works without dialogue, and instantly signals that whatever is being eaten should not be eaten at all.