Known online by its Russian title, which translates roughly to a harsh scream of the soul, this clip circulates on soundboards as a scream meme for moments of total despair. It spread through short video edits and reaction posts where creators needed a longer, more desperate alternative to a quick shout. Its length lets editors stretch it across a whole scene, building tension as the cry continues, and it remains popular because the emotion sounds unfiltered, making even minor failures feel like genuine tragedies in meme edits.