Woody Woodpecker, known in Brazil as Pica-Pau, is a cartoon character created by Walter Lantz who first appeared in 1940, and his distinctive laugh quickly became his trademark. In Brazil the character gained a second life through television dubbing and later through internet humour, where short clips of his laugh were reused as reaction sounds for jokes and pranks. The evil or mocking version circulates especially in Brazilian meme culture, known as zoeira, and remains popular because the sound is instantly recognisable even without any picture.