Discord launched in 2015 as a chat app for gamers, and its default notification sounds quickly became part of internet culture. The message ping spread far beyond the app through YouTube pranks, Twitch streams and meme edits where creators play it to fool viewers into checking their phones. Unlike longer Discord call ringtones, this short alert stayed popular because it is universally recognised in under a second. It is now used as a standalone joke about being online, getting a DM, or ignoring messages.