Place this clip at the end of a build-up section, right before the payoff shot or title card appears. Follow a good result with a bell ding, and follow a shocking result with the dun dun dun sound to close the sequence cleanly.
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A ten-second drum roll played on snare drums, building steadily as sticks rattle faster toward a payoff. It gives a listener that held-breath, suspenseful feeling of waiting for a result, a winner or a surprise to finally be announced out loud.