The phrase became popular online as a meme format built around naming a specific year, make and model as if it were a major announcement. Clips and edits reuse the 2006 Honda Civic reference because the car is widely recognized as a practical everyday sedan, making the over-serious treatment feel funnier. It circulates in car humor, short video edits and soundboards alongside other anti-climax reveals. Its appeal has lasted because almost anyone understands the joke immediately, even without knowing cars, and the specificity of the year makes it more memorable than a generic car joke.