Place it at the end of a tense sequence, after a dramatic horn builds the stakes, then follow it with a shocked reaction sound to sell the swerve. Put the horn first, this clip second, and the reaction third, keeping the joke in the middle of the action rather than at the very start.
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This nine-second clip is Gabriel from ULTRAKILL announcing a 6 dollar shrimp special in a deep, commanding voice, as if presenting a grand decree. The humour comes from that serious delivery landing on an ordinary menu offer, which feels sudden, absurd and strangely grand at once. It comes from the game ULTRAKILL, where Gabriel's theatrical style makes even a throwaway line sound important.