Ratinho is the stage name of Carlos Massa, the presenter of Programa do Ratinho, a long running variety show on SBT in Brazil known for loud audience reactions and catchphrases. Short voice lines from the program have circulated for years on Brazilian soundboards and in WhatsApp audio packs, where they are reused out of context as jokes. Abobina became one of those portable clips because the single word is easy to recognise, easy to time in an edit, and instantly signals a goofy television moment to Brazilian audiences familiar with the show.