Altered Beast began as a Sega arcade beat 'em up in 1988, later becoming a well-known title on the Sega Genesis, where players collected spirit balls to transform from a centurion into powerful beasts such as a werewolf and a dragon. The power-up cue became tied to that moment of transformation, and as retro gaming clips and soundboards spread online, it was reused far beyond the original game. It endures because the short, triumphant jingle instantly reads as an upgrade, even to viewers who never played the arcade original.