Place it just before the scare, as the warning that danger is near, then cut straight to the FNAF jumpscare scream for the payoff. For a second warning, follow it with the danger alarm meme sound before the final reveal.
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This nine-second music cue, 'Danger near: Suitor' by Mikko Tarmia, marks the moment a threat closes in. It gives an unsettling, held-breath feeling, like danger is just out of sight but getting closer. It comes from Amnesia: Justine, where the Suitor stalks the player through the game's dark passages.