The phrase comes from Brazilian pop and funk culture, where Jojo Todynho built a reputation for blunt, funny and highly quotable lines. Aretuza Lovi, a Brazilian drag queen and pop singer, is closely associated with the clip in its soundboard tags, reflecting how the audio circulates between fan pages and meme accounts. Shared widely in Brazil as a short reaction audio, it spread through social videos and messaging chats, where Portuguese slang phrases like arrasou became shorthand for celebrating confidence, beauty and attitude without needing a long explanation.