Los Palmeras, an Argentine cumbia band from Santa Fe, released El Bombón as one of their best-known songs, and its catchy chorus was taken up by supporters of Colón, the city's football club. The chant gained wider attention around the 2019 Copa Sudamericana final, when Colón reached the continental final and thousands of travelling fans sang it together. Since then it has circulated online as a shorthand for Santa Fe pride, Colón support and Argentine crowd cheering, resurfacing whenever the club or the song trends.