ASMR became popular online in the 2010s through YouTube creators who recorded whispering, tapping and other quiet sounds designed to trigger a relaxing tingling response in listeners. Short clips like this one spread beyond full-length relaxation videos into memes, edits and short-form posts, where a few seconds of close, soft sound can change the whole tone of a scene. Because the format is simple and instantly recognisable, it is still used for sleep content, study backgrounds, calming transitions and satisfying compilations, even by people who do not follow dedicated ASMR channels.