Bad is the title track from Michael Jackson's 1987 album of the same name, a period when his polished pop sound and striking music videos dominated mainstream charts. The song's confident, strutting groove made it instantly recognisable, and short excerpts have since circulated widely online as reaction audio for entrances, reveals and moments of swagger. Its longevity comes from that combination of a familiar melody and an unmistakable attitude, which translates easily to short-form video even for viewers who have never heard the full track.