Place it at the end of a horror reveal, just before the scare peaks, then follow it with a ghost attack for the payoff and a hallway ambience to carry the scene after the moment passes.
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This short clip features Black Phillip, the black goat from A24's The Witch, in a brief goat sound that feels deliberately menacing rather than playful. It gives listeners an uneasy, creeping chill, as if something ordinary has quietly turned sinister. The sound comes from the official promo for the A24 film The Witch.