Ratinho, the stage name of Brazilian presenter Carlos Massa, opens his long-running SBT variety show Programa do Ratinho with an energetic Boa noite, and the extended take has become a favourite clip shared as a meme and WhatsApp audio in Brazil. Because the greeting is instantly recognisable even out of context, creators reuse it to parody television presentation, greet an audience ironically or start a joke with a familiar Brazilian pop-culture reference. Its length makes it especially useful for introductions, since the drawn-out delivery builds anticipation before the main content begins.