The phrase became a running joke online as a shorthand for an exaggerated British accent, shared in short videos where people repeat everyday words without their middle consonants. Clips built around the line spread through meme pages and soundboards, with creators reusing the same recording to caption bottles, drinks and travel moments. Its appeal is how instantly copyable it is, so new viewers learn the pronunciation in seconds and start quoting it in comments, duets and everyday conversation with friends who already know the reference well.