The phrase means it is part of the process in French, and online it has become a caption style punchline for accepting bad outcomes with fake wisdom. Short French voice lines circulate widely on meme soundboards and in edited clips because the language shift makes a simple excuse sound official. Creators reuse this one for sport, gaming, work and everyday fails, where the joke is pretending there was a plan all along. Its popularity comes from that repeatable timing, a brief pause, then a calm justification for total disorder.