Place it at the transition point between two shots, right before the new subject appears, then follow the reveal with a bell ding to mark the arrival, or with an anime wow when the reveal is meant as a compliment.
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This clip is a brief airy whoosh effect lasting just over a second, with a smooth, soft sweep that passes quickly rather than hitting hard. It gives a listener a light, relaxing and slightly playful feeling, like something sweet and weightless drifting past, which makes the moment feel easy and unhurried instead of sudden or sharp.