The clip pairs a classic cartoon bonk effect, long used in animation and slapstick comedy, with Cheems, the expressive Shiba Inu who grew out of the wider Doge meme culture into a character of his own in short-form videos and image macros. Editors began layering the hollow hit over Cheems reaction images to make clumsy or cute moments feel funnier, and the combination spread through meme edits and reaction clips. It sits alongside other meme impact sounds like Vine Boom, but stays softer and sillier, which keeps it popular for lighthearted posts.