Max Headroom first appeared as a fictional computer-generated television host in the mid-1980s and soon became the face of Coca-Cola advertising, where 'Catch the Wave' was the brand's slogan for its new generation of drinkers. His jerky, stuttering delivery was designed to look like a broadcast signal breaking up, which made the ads stand out from smoother celebrity endorsements. Decades later, the line survives mainly as a short soundboard clip, shared by fans of retro television, vaporwave culture and 1980s advertising for its instantly dated yet futuristic feel.