Choking sounds have long been a staple of comedy sound libraries because the noise is instantly recognisable even without any visuals. Online, short clips like this one circulate as reaction sounds and meme audio, dropped into TikTok edits, YouTube skits and Discord jokes whenever someone is caught off guard, eats something terrible or overreacts to bad news. Because the sound is short and self-explanatory, creators can reuse it across completely different jokes without needing context, which is why it keeps appearing in new prank and fail compilations.