The cry comes from Angry Birds, the mobile game series created by Rovio, where Chuck is the fast yellow bird known for speeding through the air. In the games, short hurt sounds like this play when a bird takes damage or crashes, giving each character a distinct comic voice. Clips of those reactions were later shared on soundboards and in meme edits, where the brief 'Auh!' became a handy shorthand for a sudden bump. Its appeal has lasted because it is instantly recognisable to players and needs no context to land as a joke.
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Chuck from Angry Birds lets out a short pained 'Auh!' after getting hurt, a quick cartoon yelp used for funny fails, bumps and gaming reactions.
This is the short, sharp cry Chuck makes in Angry Birds when he takes a hit, a single clipped 'Auh!' that lands somewhere between a yelp and a grunt. It is high, sudden and a little goofy, with none of the drawn-out drama of a longer scream, which is exactly why it works as a reaction. The sound feels like a cartoon bump or a stubbed toe, instantly readable even without the picture. Dropped into a clip, it turns a small mistake into a joke, giving a fall, a collision or a bad play a quick burst of comic pain that viewers recognise straight away.