Grand Theft Auto IV was released in 2008, and its in-game phone let players pick from several ringtones, including Countryside, a short country-style tune. The clip circulated later as fans ripped game audio and shared individual ringtones on soundboards, where it became a quick shorthand for a GTA IV call. Creators still use it because the tune is instantly recognisable to players, light and cheerful, and it contrasts well with crime, driving and phone-call jokes in edits and memes.