Drop It Like It's Hot was released in 2004 as the lead single from Snoop Dogg's album R&G (Rhythm & Gangsta): The Masterpiece, featuring Pharrell Williams and produced by The Neptunes. It reached number one on the Billboard Hot 100 and became one of Snoop's signature songs. The phrase and its distinctive tongue-click rhythm spread far beyond hip hop into TV, adverts and internet edits. Online, the short chorus loop survives as a meme cue for confidence, style and showing off without needing explanation.