The phrase comes from Ferenc Gyurcsány, former prime minister of Hungary, and became one of his most quoted lines in Hungarian online culture. His blunt 'És? Kit érdekel?' delivery was clipped from political appearances and spread widely as a reaction audio on Hungarian social media, forums and soundboards. It remains popular because it captures perfect political indifference in just three words, making it reusable far beyond its original context for any everyday moment of not caring.