The phrase comes from Russian online culture around Askhab Tamaev, a social media personality whose reactions and catchphrases are widely clipped and remixed. This version is a cover, meaning another voice recreates the familiar line rather than using the original recording, which gives it a slightly different comic delivery while keeping the wording recognisable. Shared through meme pages, short videos and soundboards, it is now used mainly as a reaction sound for relationship jokes and surprise reveals, keeping the original joke alive in new edits.