Fate/Grand Order is a mobile role-playing game from Type-Moon and Aniplex, first released in Japan in 2015 as part of the Fate franchise. Matthew, better known as Mash Kyrielight, is its Shielder heroine and one of the first characters players meet. Each New Year, the game adds seasonal voice lines for its servants and story characters, which fans record and share outside the game. This greeting became a small seasonal staple in fan communities, reposted every January for its warm, in-character wish rather than for a joke or meme punchline.