The chant comes from Splatoon 3, Nintendo's colourful team shooter for the Switch, where short musical chants and jingles punctuate matches and celebrations. Players began clipping the Fish Stick chant and reusing it outside the game, first in gameplay videos and then in short-form edits and memes that needed an instant burst of team energy. Because it is short, recognisable and easy to loop, it has stayed popular with Splatoon fans and gaming creators who want a quick, hype-filled cue without using a full song.