The sound circulates on user soundboards and short video edits as a nonsense meme chant, tagged by uploaders alongside Sukuna and goofy ahh sounds. Its appeal comes from the fake baby speech rather than a clear line or scene, so creators reuse it wherever a character is meant to sound derpy or overwhelmed. Because the phrase means nothing on its own, it travels easily between anime edits, reaction posts and soundboard jokes, staying popular as a quick shorthand for silly confusion online.