Diners, Drive-Ins and Dives premiered on Food Network in 2007, hosted by chef Guy Fieri after he won The Next Food Network Star. The show follows Fieri driving across the United States in a classic convertible, visiting small independent eateries serving comfort food. His opening narration became a template online, copied for parodies, restaurant intros and travel edits. The combination of his spiked hair, sunglasses and Flavortown persona made the line recognisable even to people who never watched an episode, keeping it popular for food memes.