The phrase became widely recognised through professional wrestling culture in the early 2000s, especially after WWE SmackDown Here Comes the Pain was released in 2003 as a wrestling video game title. From there the line moved beyond wrestling into gaming clips, sports edits and short form memes, where it works as a quick verbal warning that something painful is about to happen. Its short length and clear wording kept it reusable across contexts, so creators still use it whenever a setup needs an instant sense of incoming impact.