Put it immediately after the reveal or strange claim, before any response, so it acts as the beat between setup and payoff. Follow it with What Da Dog Doin for a second reaction, then cut to the next scene before the joke overstays its welcome.
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This clip is a single howaa vocalisation lasting just over a second, centred on that one stretched sound and nothing else. It feels playful and a little bewildered, like a quick reaction to something unexpected, and that light, confused energy is what makes it easy to drop into a joke.