The line comes from Disney's Wreck-It Ralph, released in 2012, where Fix-It Felix Jr. is the cheerful hero of the arcade game inside the film and repeats his motto whenever something breaks. After the film, the short phrase travelled beyond the movie through meme pages, reaction videos and soundboards, where its earnest optimism made it an easy shorthand for anyone pretending a disaster was under control. It remains popular because the delivery is instantly recognisable, wholesome and flexible enough to fit repairs, gaming fails and everyday mishaps.